Xxii республикалық студенттер мен жас ғалымдардың ғылыми конференция материалдары

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Food:
BBQ dry rubs, salsa, syrups, sauces, jams 
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Miscellaneous:
Pens, bumper stickers, stickers, coasters 
Advantages and disadvantages of Offering Branded Merchandise 
While offering branded merchandise can be an excellent way to build brand loyalty, it may not 
be a viable option for every foodservice operation. Here are some of the advantages and 
disadvantages that restaurant can receive if owner creates branded merchandise: 
Table 1
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Advantages and disadvantages of Branded Merchandise
 
Benefits
Downsides 
Branded merchandise capitalizes on the loyalty 
of your customers. If your customers buy 
merchandise with your logo on it, they'll be 
reminded of your restaurant every time they 
see it, which will persuade them to visit. 
Offering merchandise at your restaurant or bar 
will only be profitable if there is demand for 
your products and if you can order them for the 
right price. Additionally, some types of 
merchandise are cheaper to produce than 
others, so you can choose options that meet 
your needs and that fit your budget. 
It is an excellent way to get free advertisement. 
This is especially true with branded clothing, 
because other people will see your logo when 
customers are walking around town. The 
clothing can be a conversation starter and a 
great way for your restaurant to get around via 
word of mouth. 
There might not be customer demand for your 
branded products. Before investing in your 
own line of merchandise, survey your loyal 
customers and gauge their interest in buying 
branded items. 
One of the most obvious benefits of offering 
branded merchandise is the financial gains. If 
you have a large following of loyal customers, 
branded merchandise can be a major source of 
income for your business. 
It can be hard to find a good way to display 
your merchandise, especially if you have a 
small dining area or lobby. To solve this issue, 
use revolving racks to show off postcards and 
branded glasses and hang branded clothing on 
the wall for guests to see and consider while 
they eat. 
Note - based on source 5 
There are some tips for ensuring that line of restaurant merchandise does well: 

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