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pednauki 2016.4
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Summary A.K. Yessengabylova – PhD candidate of Eurasian national university named after L. Gumilyov Market analysis of sanatorium servicesof Almaty region Analyzing the market of sanatorium services of Almaty region, in this article the author gives an assessment to a condition of development of branch in the region. It should be noted that, the author notes features of functioning sanatorium establishments, located in the city of Almaty and in the territory of Almaty region in general.Besides,the author conducted social survey among vacationers during the analysis of activity sanatorium establishment which are objects of health- improving tourism.During the surveywere defined what social group are vacationers of sanatoria and their preference concerning sanatorium services,and also vacationers gave an assessment to the services provided by these establishments.By means of a social survey among clients of sanatorium establishmentsit was determined the level of demand for the market of resort services in the region, and also the problems interfering development of branch and a way of development of health-improvingtourism were considered. Keywords: health-improving tourism, sanatorium, dispensary, resort, social survey. жүктеу/скачать 5,18 Mb. Достарыңызбен бөлісу:
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