5. Соотнесите слова и их определения.
1. marketing
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a. a company, organization, or business
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2. refund
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b. someone who has borrowed money and has not yet paid it all back
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3. enterprise
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c. the activity of deciding how to advertise a product
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4. obligation
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d. an amount of money that is given back to you if you are not satisfied with the goods or services that you have paid for
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5. borrower
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e. a moral or legal duty to do something
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6. Переведите следующие слова и выражения на английский язык.
1. продавец
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6. продвижение (товара)
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2. разглашать информацию
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7. реклама
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3. годовая процентная ставка
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8. торговый персонал
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4. выгодный сбыт
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9. защита прав потребителей
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5. магазин розничной продажи
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10. маркетинговый отдел
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7. Переведите следующие слова и выражения на русский язык.
1. to manipulate the decisions of individuals
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6. product safety
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2. private and public sectors
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7. loan
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3. to make a profit
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8. market and product research
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4. limitations
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9. to change mind
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5. industry-based organisations
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10. to use powerful tools
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8. Выберите правильный вариант ответа.
1. ………….. is the process of identifying, anticipating and then meeting the needs and requirements of consumers.
a) refund b) product safety c) marketing
2. Communicating product benefits includes ………….. and promotion.
a) product research b) advertising c) product safety
3. Marketing involves the use of powerful tools to …………. the decisions of individuals.
a) manipulate b) change c) encroach
4. The ……….. is effectively selling the benefits of the new products.
a) marketing b) sales force c) promotion
5. The job of ………… is to convenience customers.
a) sales person b) manager c) consumer
9. Ответьте на вопросы.
1. What is marketing?
2. What is sales force?
3. What should be done to increase sales?
4. What limitations are provided by the ultimate source of regulation?
5. What is the job of a sales person?
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