Conclusion In conclusion, we want to say that we analyzed
terminological aspects of «strategy», «strategic
management» and «strategic planning» concepts.
Strategy is a tool that play an important role
in a developing of the organization, which helps
to the universities adapted their conditions to the
external changes in the world.
Strategic planning is a process which helps
educational organizations to survive in a
competitive world, in a fast changing world
and comply with the requirements of the clients
(in our case students and their parents) and
universities, colleges and schools.
Strategic management is essential for the long-
term development of an organization (in our case,
an educational institution) as well as for adapting
to the changes in the external environment.
Strategic management is being considered to
solve problems and adjust the direction of the
organization, and strategic management allows
for us to quickly respond to changes in the
external environment and adjust the course of
the educational organization.
Strategic decisions are the foundation of
strategic management, which include:
-
structural
transformation
of
the
educational organization;
-
introduction of new or modern methods;
-
changes in the world requires interaction
with clients (customers) and demand the
transformation of the educational organization;
-
creating and developing new horizons in
a strategic management.
We can also distinguish strategic management
subjects, such as: fundamental, basic stages of the
educational organization, external principles,
continuity and effectiveness of an organization:
-
for decision-making attention should be
paid to forecasting the changes that are the basis
for decision-making;
-
the forecasting of changes in the external
environment should be taken into account;
-
focus on the future of the educational
organization;
-
it should be noted that the result of
the strategic management in an educational
organization depends on the quality of the
decision rather than the speed at which it is made.
Strategic management over the XXI century
has seen tremendous changes in education.
Thus, strategic management is the adaptation to
the external environment of the systemic element
of any strategy that provides all the actions
that can effectively adapt an organization to
change. Environmental conditions, taking into
account its strengths and weaknesses, as well
as the opportunities and threats posed by these
conditions. For the successful transformation of
the educational organization, the educational
institution needs to pay great attention to
strategic management.
Over the past two decades, the Kazakh
education system has been transformed from
an educational management to a strategic
management that is oriented towards the future.
In an integrated, dynamic global market, we
need educational transformation and change.
Education is the key to economic growth, which
contains enormous investments in human capital.
Terminology of such concepts as «strategy», «strategic management» and «strategic planning»
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№ 1(134)/2021
ВЕСТНИК Евразийского национального университета имени Л.Н. Гумилева. Серия Педагогика. Психология. Социология BULLETIN of L.N. Gumilyov Eurasian National University. Pedagogy. Psychology. Sociology Series