3.4. Interdisciplinary module
BL 2601
Business law
2 Credits /3 ECTS
Prerequisites:
1+1+0
is a discipline - is targeting students - Lawyers for the system, a
comprehensive analysis of that discipline, Russian legislation
regulating business activities, as well as the formation of the
correct application of the basic skills of legal concepts and
institutions of business law in practice.
Discipline objectives:
- introduction to the basics concepts of the state in the field of
small and medium-sized businesses, forms and methods of its
implementation, the content and organization of business, concept,
system, business law and the content of its main sections
-creation of knowledge, the basic categories and concepts of
business law and the basic provisions of the current federal
legislation in the field of business
-legally competent to qualify the facts and circumstances
-to develop the legal documents character, give qualified legal
opinions and advice
-to take legal decisions and take other legal actions in strict
accordance with the law
-the development of students' skills with regulations.
know:
●
basic legal documents and be able to correctly and fully reflect the results
of professional activities in legal and other documents,
●
the conditions and procedure for the exercise of professional activities on
the basis of a developed sense of justice, legal thinking and legal culture of
●
the social importance of their future profession, have a sufficient level of
professional legal issues;
able to:
●
perform professional activities on the basis of a developed sense of justice,
legal thinking and legal culture implement preventing crime, identify and
remove the causes and conditions that contribute to their occurrence;
Possess:
●
hold a sufficient level of professional legal consciousness
●
technique applying regulations and methods of preparation of legal
documentation in their professional
L 2602
Logic
2 Credits /3 ECTS
Prerequisites:
1+1+0
Academic discipline "Logic" is designed to help students prepare
to master the information they studied in a variety of academic
disciplines. It should contribute to:
●
student mastery of logical skills (procedural function)
●
student mastery of knowledge on the basic problems of
know the classical principles (laws) of formal logic, and give definitions to
distinguish the forms of thinking: concept, judgment, reasoning, to know the
main types of reasoning, be aware of the non-classical logics and to be able to
give examples of some of the them.
be able to analyze the logical structure of judgment and record the result of this
analysis in the form of the language or the zero order to be able to determine the
modern
formal
logic,
have
methodological
significance
(methodological function);
●
forming a student of modern scientific understanding of the
logical method of learning (ideological function)
●
to introduce students to an important part of human culture,
which is a modern logic (culturologic function).
truth value of a complex judgment on the truth value of its constituent simple
judgments, be able to determine whether inference;
IE 2603
Innovative
entrepreneurship(by
industry)
2 Credits /3 ECTS
Prerequisites:
The purpose of discipline is to develop in students the necessary
skills and competencies to succeed in the field of entrepreneurship
in the industrial sector, the implementation of innovation in market
conditions, management of risky investments in the production of
goods.
As a result of the development of the discipline the student must
know:
current
trends
and
variations
of
economic
development;
be able to: assess the economic situation of the economic entity in the market
and choose the strategy and tactics of innovative behavior, which allows to
obtain and maintain a competitive advantage.
IPL 2604
Intellectual property law
2 Credits /3 ECTS
Prerequisites:
1+1+0
objectives of this course is to develop in students under federal
law and other legal acts, international treaties, judicial and
administrative practice ideas about intellectual rights of a citizen or
a legal entity to the results of intellectual activity and means of
individualization of a legal person, business , differentiation of
products, works or services (commercial name, trademark, service
mark, etc.) to familiarize with the kinds of objects of intellectual
property rights, the development of rules governing the particular
responsibility for their violation.
- To be able to reveal features of the invention, utility model, industrial design,
and other objects of intellectual property rights, to explain the differences
between the objects and the objects of copyright patent law, to formulate
particular deals with exclusive rights to these and other objects under
consideration.
GE 2605
Global economy
2 Credits /3 ECTS
Prerequisites:
1+1+0
The purpose of discipline is to develop students' understanding of
the development of the world economic system as a set of
interacting institutions under the influence of endogenous and
exogenous factors. The subject of the discipline "World economy"
are those areas and forms of international economic relations, such
as international trade, international specialization of production,
exchange and financial and credit relations between countries, the
activities of international economic organizations in addressing
global economic challenges. Much attention is paid to the state of
world markets, we study the main characteristics of subsystems
and individual countries in the structure of the world economy.
- Know the basic trends of the modern world economy;
- An understanding of the forms of expression of the economic laws in the world
economy;
- Be aware of the activities of transnational corporations, international economic
organizations;
- Navigate the global monetary and financial system, monetary and financial
relations;
- To represent the role and place of the Russian economy in the world economy;
- Know and be able to apply the results of the latest research and publications in
leading journals devoted to the development of the world economy.
IV semester
1.State required module
PSK2104
The philosophy of scientific knowledge
the loan 2/3 ECTS
Prerequisites: None
1+1 +0
Module purpose: to study science philosophy, as a culture
phenomenon. Philosophy, its subject and functions. Philosophy in
a cultural and historical context. Historical types of philosophizing
in a culture context Old Indian philosophy as a phenomenon of
east culture. Ancient Chinese philosophy during blossoming of the
Chinese culture. Philosophy in ancient art.
Knowledge: philosophy phenomenon in medieval culture. Arab-Muslim
philosophy in a context of Islamic culture a philosophy and religion
Phenomenon in the West European medieval culture. Philosophy in culture of
the Renaissance and the Reformation. The West European philosophy in culture
of New Time.
Russian philosophy as
phenomenon of the Russian culture of H1H – XX century of century.
Philosophy phenomenon in the Kazakh culture
3.1 Natural Sciences ( STEM) module
ITPP 2301
Information technology for
professional purposes
3 Credits / ECTS
Prerequisites: No
1+0 +2
The purpose of the course - to form the students'
knowledge and skills in the field of information technology
necessary for professional work.
The main objectives of the course: To give an idea of the
role of information technology in the modern world, to lay skills
of the rules of safety and hygiene at work on a PC, to show the
range of tools and methods for collecting, processing and
transmission of data to obtain information of a new quality;
impart skills to work with modern software, services and
information resources needs of professional activity; introduce the
features of professional communication using modern means of
communication.
know: the role of electronic communication in professional activities, the
procedure for adding or editing information in the automation system;
To be able to: use software solutions for professional tasks, using the
services and information resources of the Internet in professional activities;
using modern techniques for administration, data processing equipment;
To possess: the techniques and methods of preparation text, tabular
and graphic material, methods of registration illustrations, methods of visual
display of the results.
3.2 Basic vocational modules
Module 3. Finance and credit
TT 2403
Taxes and Taxation
3 credits /5 ECTS
Prerequisites:
History
of
Economic
Thought, Finance
2 +1 +0
purpose ofdiscipline:to give students a basic theoretical
knowledge in the field of taxes and taxation needed to understand
the trends of the modern tax system in Kazakhstan, topical issues
of taxes of Kazakhstan, as well as to develop practical skills in the
calculation of taxes and charges levied in Kazakhstan.
Discipline objectives:
- to establish a system of students' knowledge in the field of
general theory of taxation
-to justify the general trends in the development of the tax system
and tax policy direction of Kazakhstan
-to teach students to calculate tax payments.
- Know the basics of the modern theory of taxes and tax laws of the
development of the tax system in Kazakhstan, the main directions of tax policy
of Kazakhstan rights and obligations of taxpayers tax
authorities;-liabilityof taxpayers for tax violations
-the mechanism of calculation, collection and payment currently in taxes and
fees in Kazakhstan.
Module 4. Accounting and Audit
Aud 2405
Audit
2 credits / 3ECTS
Prerequisites: Marketing, Accounting
2+1 +0
objectivesthe development of the arediscipline:to teach students
the basic concepts of the audit, the theoretical basis of audit,
general technology audits , the relationship of accounting and
auditing.
Discipline objectives:
- to consider the difference between audit from other forms of
- The acquisition of knowledge, understanding, and analytical skills / abilities
contributing
furtherto occupy the post of manager in the organization, namely, plan,
implement and
monitor the activities of the organization
- to know the nature and content of the auditor in the preparation, execution and
control
- to answer questions of the organization of auditing, the audit
- the development of audit methodology;
- skills audit.
registration of the audit of financial and economic activity the
ofindustrial enterprises of different organizational forms, required by law
-to know what entities are subject to statutory audit
-to know what types of services can be provided by the auditor (audit firm)
3 Course / 5 semestr
3.2 Basic vocational modules
Module 5. Quantitative assessment of the economy
Eco 3401
Econometrics
2 credits / 3ECTS
Prerequisites: Statistics, Audit
1 +0 +1
Course objective - to provide training of highly qualified
specialists capable of deeply understand the issues of economics,
finance, insurance, taxes and taxation, securities market, pricing,
investment activity.
Discipline objectives:
- the expansion and deepening of theoretical knowledge about the
qualitative features of the economic and social systems,
quantitative relationships and patterns of development
-mastery of the methodology and methods of construction and
application of econometric models for analysis of the state and to
assess the patterns of development of these systems
-the study of the most common models and getting practical skills
with them.
- Understand and be able to analyze in general terms the basic economic and
programs in the Republic of Kazakhstan and beyond
-to know and comply with the requirements of modern law
-navigate in the world, in the socio-economic processes in Kazakhstan and
beyond
Module 6. Analytical Marketing System
SM 3402
Strategic Marketing
3 Credits / 5ECTS
Prerequisites: Marketing, Management
2 +1 +0
purpose of discipline is to improve the professional knowledge of
marketing in strategic marketing, developing practical skills
consistent and purposeful development management firm on the
principles of marketing, evaluation of long-term results of
marketing activities .
objective of the course is to familiarize students with the features
of the application of the methodology of marketing in various
markets for goods and services in the planning of the company.
- Know the characteristics of the formation of corporate, functional and
instrumental marketing strategies, the main approaches evaluate the
effectiveness of a marketing strategy
-be able to develop a marketing strategy for the company, product.
Module 7. Theory and Practice of Marketing Communications
Bra 3404
Branding
3 Credits /5 ECTS
Prerequisites:
Marketing,
Marketing
Communications
2 +1 +0
purpose of discipline:
- learning the basic knowledge and skills of professional work in
the field of branding
- to help students scientific understanding of the brand and its
consumers as well as practical skills to create a brand.
3adachi subjects:
- mastering basic knowledge about the essence of branding, its
structure and meaning
-analysis of brand identity
-Analysis of interests, motivations, attitudes, values for policy
implementation of brands.
- must know the different methods for estimating the value of brands, current
approaches to the development of brand communications, the ability to develop
plans for the domestic brands.
OPA 3405
Organization of promotional activities
3 Credits /5 ECTS
Prerequisites: Marketing, Marketing
Communications
2 +1 +0
purpose of discipline is to study aspects of the activities in the
field of advertising and formation of students' skills in preparing
information for the measures aimed at stimulating demand, and
their success in future careers.
Discipline objectives:
- to familiarize students with a communicative process of
advertising and its value to the business
-building skills development of advertising campaigns
-to drill registration information in the advertising appeals.
- know: Theoretical foundations of advertising, forms and methods of
advertising on the domestic and foreign markets, the concept of advertising in
today's market
- be able to: choose the right type of advertising, to determine the criteria for
selecting advertising channels, develop a slogan, and draw up operational plans
advertising campaigns to calculate the amount of advertising costs
- an understanding of theproblems and prospects of advertising in the Internet;
- the ability to develop the rules of marketing communications through personal
sales, should be able to carry out and implement them, to establish a process
promotional activities.
Module 8. Marketing management in services
MS 3406
Marketing Services
3 Credits /5 ECTS
Prerequisites:
Marketing,
Marketing
Communications
2 +1 +0
purpose of the course - the study of the theoretical foundations
and conceptual apparatus of marketing services and the acquisition
of practical skills in the use of the elements and principles of
marketing services firms and in the activities of the company.
Tasks of the discipline. Based on the goals, objectives of the
course are to study and systematization of knowledge on the
following issues:
●
theoretical framework and the concept of marketing
services,
●
marketing environment and its components;
●
marketing information systems and marketing research,
- Know the Features marketing management services
-be able to apply theoretical concepts, ideas and methods of marketing services
to solve specific practical problems
- to be able to assess the attractiveness of the markets and the level of business
activity
- transform methods, techniques and methods of the study and forecasting of
markets, a situation analysis of the enterprise in the market place regard to
specific features and purposes of use of marketing services.
Module 9. Marketing - Management
Log3407
Logistics
3 Credits /5 ECTS
Prerequisites:
Marketing,
Business
Organization
2 +1 +0
purpose teaching of the discipline is the study of the nature and
content of logistics as a science, its functions, and conceptual use
in practice.
objectives: Discipline
- to evaluate the position and role of logistics in today's economy
-to get acquainted with the basic concepts, objectives, principles
and indicators of the major categories
-the skills of logistics systems analysis, modeling their components
and connections between the market and the economic efficiency
of using the principles of logistics.
- provides the theoretical knowledge of fundamentals of logistics
-formulate requirements for information systems, providing merchandising -
own methods of optimization of logistics systems, the choice of logistics
intermediaries.
3 Course / 6 semestr
Basic vocational modules
Module 6. Analytical Marketing System
SM 3403
Strategic Management
3 Credits / 5 ECTS
Prerequisites:
Marketing,
Strategic
Marketing
2 +1 +0
purpose of discipline, "Strategic Management" is to create a
master's degree at the base of theoretical knowledge and practical
skills in the key areas of strategic management of enterprises and
organizations.
Objectives of the course:
●
generate ideas about the characteristics of the strategic
management of an enterprise or organization in a volatile, rapidly
changing environment,
●
develop the ability to formulate the mission and
objectives of the enterprise on the basis of strategic analysis.
- The ability to summarize and critically evaluate the results obtained by
domestic and foreign researchers
- to identify promising areas
- draw up a program of research
3.3 Modules individual educational trajectories (IET)
IET 1 – Specialization « Marketing Communications »
IMC 3501
Integrated Marketing Communications
3 Credits /5 ECTS
Prerequisites:
Marketing,
Marketing
Communications
2+1+0
discipline considers the coordination multiple channels of
marketing communications (advertising, PR, sales promotion,
direct marketing, personal selling), and methods for their
integration in the complex promotion. Listeners present the theory
and practice of integrated marketing communications skills as
position the company and its proposal to develop strategies and
tactics of communication, communicative and evaluate their cost-
effectiveness.
Purpose of developing discipline: the formation of theoretical
knowledge and practical skills in the field of integrated marketing
communications aimed at developing and implementing effective
- to be able to determine the location of merchandising in the promotion of retail
trade enterprises with the acquisition of skills development of an integrated
marketing program on the use of integrated marketing communications, having
a means for evaluating their tools;
- to know the specifics of public relations, as one of the main tools of
communication policy, the basic concepts and principles of public relations in
the practice of analyzing and solving specific economic situations with the
ability to develop PR-campaigns
solutions to promote the company and its proposals in the light of
environmental factors and internal resources of the company.
PRPM 3502
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