IET
1
-
S
PECIALISATION
"M
ARKETING
C
OMMUNICATIONS
»
BIG 4501
Branding industrial goods
3 Credits /5 ECTS
Prerequisites: Marketing, Branding
2 +1 +0
Branding by using certain techniques, methods and techniques
that allow you to bring the brand to the customer designed not only
to form in his mind the image of the brand goods, but also to assist
in the perception of the buyer functional and emotional elements
explanation.
1. Features of marketing services in the market of industrial goods
(possible on the specific kind of services: consulting, education,
etc.)
2.
Branding
on
the
market
for
industrial
goods
3. The criteria and methods of selection of target segments.
4.
Sources
of
innovative
opportunities.
5. Pricing strategy and pricing policy of the company to B2B
markets.
- Know the features of policy-branding of industrial goods to the definition of a
particular specificity for individual products
- to be able to assess the value of brands based on the study of different
techniques and modern approaches to the development of brand
communications
-master the skills development plans the development of domestic brands
BCG 4502
Branding consumer goods
3 Credits / 5 ECTS
Prerequisites: Marketing, Branding
2 +1 +0
purpose of discipline:
- learning the basic knowledge and skills of professional work in
the field of branding consumer goods
- the formation of students' scientific understanding of the brand
and its consumers as well as practical skills to create a brand.
3adachi subjects:
- mastering basic knowledge about the essence of branding of
consumer goods, its structure and meaning
-analysis of brand identity
-Analysis of interests, motivations, attitudes, values for policy
implementation brands.
- Know particularly policy-branding of consumer goods with the definition of a
particular specificity for individual products
- to be able to assess the value of brands based on the study of different
techniques and modern approaches to the development of brand
communications
-master the skills to develop plans for the domestic brands
QM 4503
Quality Management
3 Credits / 5 ECTS
Prerequisites: Marketing, Management of
commercial and marketing policy
2 +1 +0
purpose of discipline to form the future specialists knowledge of
the theoretical foundations and practical skills for the development,
organization and implementation of quality systems in all areas of
business and forms.
Discipline objectives:
- to provide knowledge of the theoretical foundations in the area of
quality assurance and quality management
-
-to acquire knowledge of commercial management and marketing policies of the
organization (company) to develop an effective product life cycle of its range,
the commodity-sign symbols, packaging concepts and competitiveness on the
basis of the study challenges to improve the quality of the product, its levels and
methods
- to get the skills to develop tactics and strategies of competition
IM 4504
Innovative Marketing
2 credits / 3 ECTS
Prerequisites:
Marketing,
Strategic
Marketing
1 +1 +0
The objectives of discipline "Innovative Marketing" are:
- Preparing graduates for interdisciplinary research to solve
problems related to the development of innovative methods of
modeling and evaluation of market conditions, business
technologies in the field of Marketing and Commerce.
- Preparing graduates for the choice of innovation in marketing,
retail, advertising, logistics and tovarovednyh activities.
- to know the features of marketing innovation in the enterprise
-to be able to razrabotyvat strategic decisions on individual elements of the
complex marketing innovation, skills determine the competitiveness of products,
the pricing of product innovation.
EM 4505
Event - Marketing
3 Credits / 5 ECTS
Prerequisites:
Marketing,
Marketing
Communications
2 +1 +0
purpose of mastering the discipline «Event - Marketing" is to
develop in students a comprehensive understanding of marketing
events as one of the tools for effective communication strategy in
the information klactera.
The subject of discipline is the theory and practice of modern
marketing organization of events and their impact on the results of
marketing activities.
prerequisites for using marketing events in a complex marketing
communications
goals and objectives of marketing events as a tool of communication
ontent of the process of preparation, design, implementation and evaluation of
marketing events on the part of the customer and the (agency).
To be able to
conduct research at the preparatory stage of the organization of marketing
events
to set goals and formulate the task of marketing the event
to initiate and manage the process of developing creative ideas and
conceptsmarketing events
IET
2
-
S
PECIALISATION
"M
ARKETING SERVICES
»
BM 4501
Bank Marketing
3 Credits / 5 ECTS
Prerequisites:
Marketing,
Marketing
Services
2 +1 +0
Objectives of the course: Understanding the importance and role
of bank marketing for the financial organizations; Knowledge and
understanding of fundamental concepts used in bank services
marketing
- marketing especially in the banking sector
- the basic concepts, principles, and methods of marketing activities to analyze
and solve problems in a particular service sector
MTO 4502
Marketing trade organizations
3 Credits / 5 ECTS
Prerequisites:
Marketing,
Marketing
Services
2 +1 +0
Purpose: to study the problems of trade marketing, methods of
promotion of products / services on the market today, the
formation of practical skills in the creation and development of the
promotion of products / services to market conditions
management.
Objectives:
- To study the development of technology sales in their historical
context
-to form a picture of the place in the marketing and sales marketing
structure
- the theoretical foundations for the study of consumer behavior and
methodological issues of segmentation, product positioning,
-development of the marketing services
TM 4503
Tourist Marketing
3 Credits / 5 ECTS
Prerequisites : Marketing, Marketing
Services
2 +1 +0
●
purpose of mastering subjects (modules) help
students to understand the theoretical foundations and practical
skills development and implementation of effective solutions in the
field of marketing activities, in order to most effectively achieve
marketing objectives of enterprises in the tourism industry.
Objectives:
- to learn basic concepts in the field of marketing activities study
the content marketing enterprises in the tourism industry be skilled
in working with consumers of tourism services
- to know the strategic role of marketing in the modern management of tourism
enterprises
-to know the types of marketing activities in the field of socio-cultural service
and tourism
-to know the concept of marketing mix
-know marketing tools, and methods of marketing research, marketing trends in
tourism and hospitality.
- Be able to use marketing tools in the organization and development of the
enterprise sphere of tourism and hospitality, to conduct market research, develop
a set of marketing initiatives for
MI 4504
Marketing Innovation
2 credits / 3 ECTS
Prerequisites:
Marketing,
Strategic
Marketing
1 +1 +0
The objectives of the courseare:introduction to the key features of
the concept of marketing innovation - one of the newest trends in
the theoretical
research and practice of management.
Objectives: The creation of a system of marketing management,
- to know the features of marketing innovation in the enterprise; able
razrabotyvat strategic decisions on individual elements of the complex
innovative marketing
-how to determine the competitiveness of products, pricing innovation product.
appropriate specificity industry and the stage of the company, to
innovate, the formation of a balanced communication strategy
aimed at winning target markets.
AMS 4505
Analysis of the market for services
3 Credits / 5 ECTS
Prerequisites:
Marketing,
Marketing
Services
2 +1 +0
purpose of teaching the course "AGC" is the study and analysis
of the world market, market structure, service, consider the
services associated with the maintenance of foreign economic
relations:
Transport
,
communication
services,
tourism,
information, insurance, engineering, consulting services, etc.
- Know the nature of services and their place in the economic system
-a classification of activities in the service sector
-the basis for strategic marketing management in the service industry
-to be able to analyze the market for services in the region.
- Design work of the organization of services.
IET
3
-
S
PECIALISATION
"M
ARKETING IN INDUSTR
IES»
BM 4501
Bank Marketing
3 Credits / 5 ECTS
Prerequisites:
Marketing,
Marketing
Services
2 +1 +0
The main objective this course - content analysis of the most
important areas of development and marketing in the banking
industry.
In Objectives:the process of studying the discipline necessary to
consider the basic banking services at the present stage of
development of the market economy, to analyze the characteristics
of banking products and specificity of bank marketing
have a basic knowledge, ability to select, modify, and develop appropriate
methods of bank marketingbased on specific marketing problems, inladet skills
analytical, research activities that require the skills of independent learning new
knowledge, using modern information technology, control the environment,
assess the market situation and in accordance with the changing market
conditions, make informed management and marketing solutions,
have the ability to build knowledge of the specific market information system;
be able to assess the effectiveness of the use of methods of bank marketing,
operating on innovative markets.
Agr 4501
Agromarketing
3 Credits /5 ECTS
Prerequisites:
Marketing,
Industrial
Marketing
2 +1 +0
purpose of the study of the discipline - to give students the
concept of marketing in the agricultural sector and to open the
basic marketing problems in modern agriculture.
Discipline objectives:
- to study the characteristics of marketing of crops and livestock
-to analyze the functioning of the agro-industrial complex
processing and review current marketing strategy in the
manufacture of food products.
- Know the features of the use of marketing in agriculture
-to know the features of marketing of crops and livestock
-be able to analyze the functioning of the processing agro-industrial complex.
TM 4503
Tourist Marketing
3 Credits /5 ECTS
Prerequisites:
Marketing,
Marketing
Services
2 +1 +0
●
purpose of development disciplines (modules) help
students to understand the theoretical foundations and practical
skills develop and implementing effective solutions in the field of
marketing activities, in order to most effectively achieve marketing
objectives of enterprises in the tourism industry.
●
Objectives:
●
- to learn basic concepts in the field of marketing
activities study the content marketing enterprises in the tourism
industry be skilled in working with consumers of tourism services.
- The ability to apply theoretical concepts, ideas and methods of classical
marketing solutions to specific practical problems in some sectors
-Ability to use the system of anti-crisis measures, the principles and methods of
ensuring the survival of the enterprise (company)
-Ability to assess the attractiveness of markets and the level of business activity,
transform methods, techniques and methods of the study and forecasting of
markets, a situation analysis of the enterprise in the marketplace with regard to
the specific characteristics and purposes of use in the fields of marketing
Mac 4504
Macromarketing
2 cr / 3 ECTS
Prerequisites:
Marketing,
Strategic
Marketing
Discipline "Makrorketing" studies current concepts and
marketing activities of the company in the face of increasing
competition, defines the scope of professional liability marketer at
the macro level. Is the mechanism of goal macromarketing and
their implementation using marketing techniques and tools to
- Ability to assess the attractiveness of the markets and the level of business
activity, transform methods, techniques and methods of the study and
forecasting of markets, a situation analysis of the enterprise in the marketplace
with regard to the specific characteristics and purposes of use of marketing at
the macro level
1 +1 +0
provide long-term goals of the company. Particular attention is
paid to making marketing decisions relating to segmentation,
positioning, promotion, product performance management and
price range.
Objectives are the development of the discipline: the formation of
theoretical knowledge in the functional areas of marketing at the
macro level, the development of practical skills for effective use of
marketing techniques and tools in management.
-the ability to make effective decisions based on analysis and evaluation
interaction between internal and external environment, opportunities and
prospects for improving the company's market position and financial position.
MCP 4505
Management of commercial policy
3 Credits /5 ECTS
Prerequisites: Marketing, Management of
commercial and marketing policy
2 +1 +0
development objectives of the discipline "Trade policy and
ensuring business interests "are:
Preparing students for the study of the fundamental tools and some
aspects of trade policy
formation basic knowledge of trade policy framework and
understanding of the role of trade policy in promoting the interests
of the nationalbusiness
study ofobjectives and business interests in the field of foreign
economic activity
influencing the choice of methods of conducting international
business
- to acquire knowledge management product policy organizations (companies)
to develop an effective product life cycle of its range, the commodity-sign
symbols, packaging concepts and competitiveness on the basis of studying the
problems of improving the quality of product, its levels and methods.
understand the nature of trade policy
Have skills Practical analysis of the goals and interests of the companies
selected sectors in foreign markets
Specialty 5B050700 – Management
Discipline
code
Discipline name, credits, prerequisites
Purpose, objectives, summary of course
Competences (learning outcomes)
1
2
3
4
IRK1101
History of Kazakhstan
3 credits / 5 ECTS
Prerequisites: None
1+1 +0
Module purpose: to history of state and law of the Republic of
Kazakhstan it is directed on studying of process of origin, formation
and state and right development. Conclusions and judgments of this
science are based on the analysis of the exact facts and really taken
place events of state and legal life of Kazakhstan. The place and role of
science of the state and the right of Kazakhstan among other sciences
are defined by that it represents realization of historical approach of
research of the state and legal phenomena from the moment of their
emergence till today. It logically recreates and restores an objective
picture of evolution of state and legal systems, establishments and the
institutes existing and existing in the territory of the Republic. The
protokazakh medieval states and their legal systems were fixed and
studied both foreign travellers, and local observers and originators of
dynasty historiographies.
Knowledge: the different parties of activity of the Kazakh horde are available
in official documents, in various written sources of foreign and local observers,
in works of national creativity. During edge colonization by the Russian
Empire there were the numerous works of different character describing with
different degree of reliability and objectivity a political system and legal
relations in the region. In the conditions of the Soviet power of a problem of
national statehood in Kazakhstan were studied in special scientific institutions
from class and party positions.
Ability in modern conditions to carry out studying of history of state and law of
the Republic, relying on the research experience summed up in this direction
and knowledge for a reconstruction of an objective picture of history of state
and law of the country.
POK(R)Ya
1102
Professional-focused
Kazakh
(Russian)
language
3 Credits / ECTS
Prerequisites: none
0+3 +0
Module purpose: expansion of a basic word stock of common words
and phrases,
mastering by grammatical forms and designs at the level of their use in
speech. Mastering by a basic word and terminological stock in the
specialty. Creation of various types of speech activity: conversation,
description,
informing.
Grammatical
forms
and
designs
in
communicative, functional aspects. Reproduction adapted and a
producing simple pragmatical texts, dialogical and monological, in an
oral and written form, on the subjects actual for social and professional
spheres, on different types of speech activity: speaking, audition,
reading, letter.
Knowledge: development of educational and professional speech: a)
development of skills of reading, hearing, literature making an abstract in the
specialty; b) different drawing up the scientific and educational texts close to
texts of textbooks and lectures, dialogues and monologues on educational and
professional subjects; c) intensive training in the main functional and semantic
types of statements: to monologue description, monologue narration,
monologue - a reasoning, dialogue conversation, dialogue - discussion.
Professional Kazakh (Russian) language
Ability to develop scientific and professional speech: the active, generalized,
volume formation of skills and abilities in the field of scientific and professional
speech.
POIYa1103
Professional-focused foreign language
3 Credits / ECTS
Prerequisites: none
0 +2 +1
Module purpose: phonetic, spelling, lexical, grammatical norms of a
studied foreign language. Phonetics: pronunciation and rhythmic-
intonational
features of a foreign language, reception and reproduction of sound
system of speech. Spelling: sound alphabetic system of language, basic
spelling rules. Lexicon: word-formation models; basic word stock of
2500 units of basic language, and also the terms corresponding to a
profile of specialty; Lexicon differentiation on scopes of application.
Knowledge: the main parts of speech – a noun, an adjective, an adverb, a verb,
an article, a pronoun, a pretext; structure of a simple and compound sentence;
main models of word formation. Reading: formation of skills of fact-finding,
search, studying and viewing reading. Speaking: skills of dialogical and
monological speech within studied subjects. Letter: development of skills of a
consecutive statement of thoughts, reasonings, and also information when
writing compositions and letters of personal and business character.
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