Учебное пособие по деловому английскому языку Самара Издательство



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түріУчебное пособие
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Edit your work. Be careful in writing, editing, and designing the proposal. Revise 
as necessary to make it clear and concise, ask others to critique and edit it, and make sure 
the presentation is attractive and engaging as well as well-organized and helpful. 


 
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Have another set of eyes (or two) read over your work. They'll be able to highlight 
issues your mind has grown blind to. There may be issues that you haven't completely 
addressed or questions you've left open-ended. 
Eliminate jargon and clichés! These make you look lazy and can get in the way of 
understanding. Don't use a long word when a short word will do just as well. 
Avoid the passive voice whenever possible. Passive voice uses forms of "to be" 
verbs and can make your meaning unclear. Compare these two sentences: "The window 
was broken by the zombie" and "The zombie broke the window." In the first, you don't 
know who broke the window: was it the zombie? Or was the window by the zombie and 
just happened to also be broken? In the second, you know exactly who did the breaking 
and why it's important.  
Don't: 
muddle your proposal with I believe that..., this solution may aid... or other 
qualifiers. 
Do: 
use strong, direct language: The proposed plan will significantly reduce pov-
erty rates. 
 


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