Pros
Cons
Составьте 2 предложения, выражающие Вашу точку зрения по этому поводу.
Используйте следующие выражения:
To my mind…
As I think…
In my opinion…
I consider…
As to me…
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1.4.2 Прочитайте текст «The Centre for International Briefing», в котором
говорится о курсах повышения квалификации для бизнесменов, выезжающих за
границу. Дополните текст следующими предложениями:
a) ‘In a country like Japan, the notion of personal space which we value so much
simply has no meaning’, he says.
b) In Asian cultures most of it takes place behind the scenes.
c) The difference between understanding a culture and ignoring its conventions can
be the measure of success or failure abroad.
d) The Centre for International Briefing has spent 40 years preparing the wary
traveler for such pitfalls.
e) John Doherty, International Marketing Director with the Irish Industrial
Development Authority, explains how you can easily talk yourself into trouble at a
business meeting in Japan:
f) Greetings, gestures and terms of address are all potential hazards abroad.
The dos and don’ts of travelling abroad are a potential minefield for the unprepared
traveler. If you spit in some countries, you could end up in prison. In others, spitting is a
competitive sport.
1
_________. Though it may sound like a covert operation for aspiring secret agents,
what the Centre does is prepare travelers for encounters with new social and business
customs worldwide. “There are two broad tracks to our training program” explains Jeff
Toms Marketing Director. “One covers business needs, the other social etiquette. For
example, business travelers need to know how decision-making works.”
2
_________. In China, it may be necessary to have government involved in any
decisions taken. And in India, people are sometimes late for a scheduled appointment.
3
________. While we are familiar with the short firm handshake in this part of the
world, in the Middle East the hand is held in a loose grip for a longer time. In Islamic
cultures, showing the soles of your feet is a sign of disrespect and crossing your legs is
seen as offensive.
4
_________. Jeff Toms tells the story of a British employee asked to post a letter by
her Indonesian employer. “She knew the letter was too late for the six o’clock post, so she
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decided to hold it until the eight o’clock one. Her boss saw the letter on her desk and
sacked her for not posting it immediately. In Western cultures we believe in empowering
people and rewarding them for using initiative, but other cultures operate on the basis of
obeying direct orders.”
5
__________ “For them, the most senior person at the meeting will say very little,
and the person doing most of the talking is not very important”.
Doherty has spent 12 of his 16 years with the IDA working abroad in the USA,
Germany, South-East Asia and Japan.
6
_________. “With a population of 125 million
condensed into a narrow strip of land, private space for the Japanese is virtually non-
existent. You can’t worry about your personal space in a packed train when people are
standing on your feet.”
Полезные советы для выезжающих:
DO
- Show an interest in, and at least an elementary knowledge of the country you are
visiting;
- Learn a few words of the language – it will be seen as a compliment;
- Be sensitive to countries who have bigger and better-known neighbors, and try not
to confuse Canadians with Americans, New Zealanders with Australians, Belgians with
French;
- Familiarize yourself with the basics of business and social etiquette. As a starting
point, learning how to greet people is very important.
DON’T
- Assume you won’t meet any communication problems because you speak English.
You may think you are paying somebody a compliment by telling them their business is
going a bomb. Americans will infer you think it is failing;
- Appear too reserved. As Americans are generally more exuberant than their
European colleagues, they may equate reserve with lack of enthusiasm.
1.4.3
Соотнесите
слова
из
левой
колонки
с
соответствующими
характеристиками из правой:
1) abroad а) something done in a society because of tradition
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2) a minefield b) able to understand others’ feelings
3) a pitfall c) in or to a foreign country
4) a custom d) something that express admiration
5) etiquette e) to show or represent
6) scheduled f) rude or insulting
7) to be a sign g) a situation with hidden dangers
8) offensive h) formal rules for polite behavior in society
9) a compliment i) a likely problem
10) sensitive j) arranged for a certain time
1.4.3.1 Дополните текст, используя лексику из упражнения 1.4.3.
Gift Giving in the International Business Context
In Great Britain and the United States corporate gift giving is not a very popular
1
________; people can spend their entire working lives without ever receiving a corporate
gift. However, gift giving is sometimes an integral part of the negotiation process when
doing business
2
________. It is important to learn about the
3
______ of gift giving before
sending or taking a gift to an international client or business partner, or you may find that
your gesture appears
4
________.
For example, in China a desk clock
5
________ bad luck or death. It is also
interesting to note that the receiver never opens a gift in front of the giver as that would
signify that the content was more important than the act of giving. Waiting for the person
to open your gift would show that you were not
6
________ to Chinese culture.
In France, don’t give something with your company logo, as they find items like this
impersonal and in bad taste.
Giving knives in Italy, Russia and Argentina could lead to problems in establishing
a deal as this signifies cutting off the relationship!
Giving flowers is another possible
7
______. In England, Australia and Canada,
some people see white lilies as a symbol of death while in Germany, yellow and white
chrysanthemums could be seen this way.
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1.4.4
Small Talk Practice (Приложение Д).
1.4.4.1 At the Office. Прочитайте и переведите диалог.
Mrs. Yekaterina: Good morning. My name is Yekaterina Nazarova. Excuse me,
have we met before?
Mr. Ethan Cook: Good morning. Let me introduce myself, I’m Ethan Cook.
Mrs. Yekaterina: Glad to meet you. Wellсome to “Alexander Company”. Can I help
you?
Mr. Ethan Cook: Glad to meet you, too. I’ve got an appointment with Mr.Alexander
Foos and his assistant at ten o’clock. I’m afraid we are a bit early.
Mrs. Yekaterina: That’s quite all right. He phoned to say he’s on his way. Shall I
take you coat?
Mr. Ethan Cook: Yes, thank you. Let me introduce Mr. Kirk to you. He is my
assistant.
Mr. Ryan Kirk: It’s nice meeting you. How do you do, Mrs. Nazarova?
Mrs. Yekaterina: How do you do, Mr. Kirk. Glad to meet you too. Would you like a
cup of tea or coffee while you’re waiting?
Mr. Ethan Cook: Thank you. I’ll have tea if that’s all right.
Mr. Ryan Kirk: Thank you. With pleasure.
Mrs. Yekaterina: Did you have any difficulty getting here?
Mr. Ryan Kirk: No, really, but the traffic was very heavy.
Mrs. Yekaterina: It’s rush hour, isn’t it?
Mr.Ryan Kirk: Yes, that’s true!
Mr.Ethan Cook: Mrs. Ekaterina, do you mind my smoking here?
Mrs. Ekaterina: No. Go ahead. There’s an ashtray over there.
Mr.Ethan Cook: Thank you.
Mr. Alexander: Good morning, Ekaterina. How are you coming along?
Mrs. Ekaterina: Good morning, Alexander. Things are well with us. Two gentlemen
are waiting for you.
Mr. Alexander: That’s right. Introduce us, please!
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Mrs. Ekaterina: Let me introduce my director to you. This is Alexander Foos. This
is Mr. Ethan Cook.
Mr. Alexander: Pleased to meet you. How do you do, Mr. Cook?
Mr. Ethan Cook: How do you do, Mr. Foos.
Mr. Ethan Cook: Have you met Mr. Ryan Kirk, Mr. Foos? He’s my assistant.
Mr. Alexander: My pleasure, Mr. Ryan Kirk.
Mr. Ryan Kirk: The pleasure is mine actually.
Mr. Alexander: My new assistant is a real find. Mrs. Ekaterina Nazarova.
Mr. Ethan Cook: We are acquainted already.
Mr. Ryan Kirk: Yes, that’s true! Mrs. Yekaterina Nazarova real find.
Mr. Ethan Cook: Strongly agree.
Mrs. Ekaterina: Many thanks.
Mr. Alexander: All right. We’ve got an appointment. Let’s negotiate our partnership
during the dinner.
Mr.Ethan Cook: Good idea. Agreeable.
Mr. Alexander: Mrs. Nazarova, will you book a table for us?
Mrs.Yekaterina: That’s right.
1.4.4.2 Прочитайте светскую беседу и найдите 10 ошибок.
Woman: Hi there.
Man: Hi. I haven't seen you around here before. Have you been working long?
Woman: No, I've only been here a few months. I work in the Human Resources
Department.
Man: Oh, you must make more money than I do then. I'm in Sales.
Woman: Sales sounds like an interesting job.
Man: It's okay. Hey, you look like you could really have a coffee.
Woman: Yes, it's been a really hectic week.
Man: Tell me about it! At least it's supposing to be a nice weekend.
Woman: Yes, I've listened that they are calling for blue skies.
Man: Say, did you happen to catch the game last night?
Woman: No, I was working late.
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Man: It was a great game. We won in overtime.
Woman: Actually, I don't even know who was playing. I don't really follow sports.
Man: The Chiefs! Do you think they're going to make it to the finals this year?
Woman: I'm not sure. Well, I better get back to my desk.
Man: Speaking of desks, what do you think of the new office furniture?
Woman: It's nice, but I would rather get paid for my overtime hours than have new
furniture.
Man: Oh. Well, I think I'll be heading home early today. It might be snow.
Woman: I know. I can't believe all of this cold weather. Hopefully Spring will come
soon.
Man: I can't wait until Spring.
Woman: Me neither! My divorce will finally come through by then!
1.4.4.3 Дополните диалог фразами (a-f).
a) What’s your job?
b) How do you do?
c) Where are you from?
d) Have we met before?
e) When did you start?
f) Do you work here full time?
Mr. F.: Hello! ___________? My name’s John Ferry.
Ms. B.: ___________? Pleased to meet you. I’m Julia Bell. __________?
Mr. F.: I represent Powers Group. I’m the Marketing Assistant. ___________?
Ms. B.: I work in the office. I’m an accountant.
Mr. F.: ____________?
Ms. B.: Yes, I do.
Mr. F.: _____________?
Ms. B.: Three years ago, after graduating from the college.
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1.4.4.4 Соотнесите фразы из колонки A с фразами из колонки B.
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