Устойчивое развитие: язык, межкультурная коммуникация
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| Key words: linguistic landscape, multilingualism, triglossia, sociolinguistics, onomastics
Introduction. Nowadays the language of the cityscape catches the attention of the linguists and other humanitarians in the prospect of a new object for sociolinguistic research. D. Gorter emphasizes that linguistic landscape is a “language is all around us in textual form” [3, 52]. The main purpose of this article is to describe multilingualism, exploring the linguistic landscape of Almaty using the examples of eventonyms from 1989 to 2019. This study is based on the linguistic landscape methodology. A linguistic landscape is understood as all visual information posted in a public space on a certain territory, for example, shop signs, street names, billboards with the names of events. Since the study involves the sociolinguistic analysis of eventonyms in LL in dynamics from 1989 to 2019, the main source for collecting units was a periodical in Russian and Kazakh, which covered the planned and past events on posters and reports. Literature review.The first definition to the term of LL was given by R. Landry and R. Bourhis as “the language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on government buildings combines to form the linguistic landscape of a given territory, region, or urban agglomeration” [6, 23]. Since the first research LL has been changing both in its understanding as a term and in its widespread use in interdisciplinary research. In this article, the term LL used as a sociolinguistic method of identifying multilingualism, language choice and language mixing in a definite area. In order to describe the process of linguistic contact and the mixing of languages, T. Huebner used a sociolinguistic approach. D. Gorter noted the study of the linguistic landscape as a new approach in the study of multilingualism [4, 89]. He compared the linguistic landscape of different parts of Rome in terms of the number of languages represented. In four parts of the city, monolingual signs were in the lead; however, the second classification indicated linguistic diversity, since 20 languages were represented on the signs of the urban space. Then the scientist categorized bilingual and multilingual units of the linguistic landscape and distributed languages according to the frequency of their appearance on city signs, and also showed a combination of languages on bilingual signs [Gorter, 2009]. According to the number of languages, M. David and S. Manan divided the objects of visual information of the city of Peling Jaya in Malaysia into monolingual, bilingual, trilingual and quadrolingual. Most of the linguistic landscape units were bilingual (37%) and trilingual (52%), which shows the multiculturalism and multilingualism that unite Malaysia [2, 51]. Lack of unified LL methodology leads to the diversity of methods, objects, subject and data which make LL research unique and limitless of its kind. For this reason, we have tried to have an unexplored object for our sociolinguistic research such as evetonyms (event names). Data: Source and method. This subsection examines variations in the choice of language for the formation of eventonyms in terms of the dynamics of the use of languages in the names of events in different periods from 1989 to 2019. Sociolinguistic analysis of eventonyms in the linguistic landscape makes it possible to describe the sociolinguistic changes that are taking place in society. On the one hand, after gaining sovereignty, a need arose for national identification, which was filled by building a nation through the construction of public space. On the other hand, having analyzed the eventonyms in dynamics, one can notice the opposite to the first process of changes in society, such as globalization. The method of studying the linguistic landscape in dynamics was the method of continuous sampling, with the help of which 1246 names of events in the field of culture, politics and sports, reflected in the republican mass media widely known for their periodicity and mass character, were extracted: 1246 event names from the newspaper “Vechenyi Almaty” as a continuous public publication of the Russian-language press, on the material of which four different periods are chronologically traced: 1) from 1989 to 1991; 2) from 1999 to 2001; 3) from 2009 to 2011; 4) from 2016 to 2019. Analysis of event names as a reflection of Linguistic Landscape: the case of Almaty city According to the results of quantitative analysis, several facts of changes in the use and distribution of languages in the names of events can be noted. In the newspaper "Vecherniy Almaty" the following changes were noticed in the creation of eventonyms (Table 1): Table 2 Change in event names by languages (1989-2019) in the newspaper "Vecherniy Almaty" жүктеу/скачать 5,1 Mb. Достарыңызбен бөлісу:
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