represented on the signs of the urban space. Then the scientist categorized bilingual and
multilingual units of the linguistic landscape and distributed languages according to the frequency
of
their appearance on city signs, and also showed a combination of languages on bilingual signs
[Gorter, 2009].
According to the number of languages, M. David and S. Manan divided the objects of visual
information of the city of Peling Jaya in Malaysia into monolingual, bilingual, trilingual and
quadrolingual. Most of the linguistic landscape units were bilingual (37%) and trilingual (52%),
which shows the multiculturalism and multilingualism that unite Malaysia [2, 51].
Lack of unified LL methodology leads to the diversity of methods, objects, subject and data
which make LL research unique and limitless of its kind. For this reason, we have tried to have an
unexplored object for our sociolinguistic research such as evetonyms (event names).
Data: Source and method. This subsection examines variations in the choice of language for
the formation of eventonyms in terms of the dynamics of the use of
languages in the names of
events in different periods from 1989 to 2019. Sociolinguistic analysis of eventonyms in the
linguistic landscape makes it possible to describe the sociolinguistic changes that are taking place in
society. On the one hand, after gaining sovereignty, a need arose for national identification, which
was filled by building a nation through the construction of public space. On the other hand, having
analyzed the eventonyms in dynamics, one can notice the opposite to the first process of changes in
society, such as globalization.
The method of studying the linguistic landscape in dynamics was the method of continuous
sampling, with the help of which 1246 names of events in the field of culture, politics and sports,
reflected in the republican mass media widely known for their periodicity and mass character, were
extracted: 1246 event names from the newspaper “Vechenyi Almaty” as a continuous public
publication
of the Russian-language press, on the material of which four different periods are
chronologically traced: 1) from 1989 to 1991; 2) from 1999 to 2001; 3) from 2009 to 2011; 4) from
2016 to 2019.
Analysis of event names as a reflection of Linguistic Landscape: the case of Almaty city
According to the results of quantitative analysis, several facts of changes in the use and
distribution of languages in the names of events can be noted. In the newspaper "Vecherniy
Almaty" the following changes were noticed in the creation of eventonyms (Table 1):
Table 2
Change in event names by languages (1989-2019) in the newspaper "Vecherniy Almaty"
Достарыңызбен бөлісу: