Xxii республикалық студенттер мен жас ғалымдардың ғылыми конференция материалдары

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1. Make it look appetizing 
Owner should build his food displays so that customers can see them from all angles of facility. 
It is possible to use the freshest ingredients and colorful food items to catch their attention. 
Display food items using uniquely shaped plates and dishes with different textures. Use terra 
cotta and other environmentally conscious colors, and incorporate natural wood and bamboo to 
create a more modern, clean and sleek image. 
For example, the addition of a simple, thick, wooden board placed inside a standard glass 
display unit for sandwiches emphasizes to customers that the sandwiches have just been freshly 
made. Without the board, the sandwiches look start and naked, and allows customers to wonder 
how long they have been sitting there, since a glass and steel display unit tends to evoke a sense 
of coldness and emptiness. The cutting board helps to add warmth and life to the display unit. 
2. Place products on a slant and use color 
Food is always displayed better when placed on a slant and not lying flat. Tilted European-style 
wooden racks are a great merchandising tool to display breads, pies, pastries, and other products, 
creating an inviting display to tempt your customers to buy. 
Color is one of the most important factors when dealing with food displays. Many food 
products tend to come from the brown and beige palettes, so is necessary to brighten up 
operation with greens, reds, oranges and yellows, to also create a fresh and healthy look. 
Consider looking at what items you might already have on hand in your kitchen, pantry and 
stockrooms that might add mouthwatering color and substance to your display. 
3. Use cross-merchandising techniques to use higher sales 
For cafeterias and market-style operations, cross-merchandising is an excellent opportunity to 
upsell by placing the right foods together. Soups, sandwiches and potato chips should be placed 
in the same area, while coffee and tea should be served right next to desserts. Side orders and 
salads could be split. For example, small containers of salad could be packaged and placed on ice 
next to the grill, as well as stationed next to the sandwiches. Also try different varieties of cream 
cheese next to bagels, or fresh fruit and whipped cream next to cake and ice cream. Coffee and 
tea is a great partner to bakery items. Sales of beautifully packaged coffee will soar when placed 
next to bakery items. 
4. Use the cash-wrap area 
The cash-wrap area is prime real estate for merchandising. Proper merchandising of additional 
retail products at the cash-wrap area will help increase average checks. Use cash-wrap area for 
last minute sales of coffee, soda, desserts, candies and chocolate bars, and create an irresistible 
display of goods that customers cannot refuse[3].
Visual merchandising is a crucial retail strategy that maximises the aesthetics of a product with 
the intent to increase and maximise sales. A visual merchandiser plays a critical role in the look, 
feel and culture of a brand. If visual merchandising is done well, it can create awareness whilst 
simultaneously increasing brand loyalty[4]. 
Branding is very important in the foodservice industry
 because having strong branding can 
bring in new customers and foster customer loyalty, which is good for business. There are many 
ways to build restaurant's brand, and one of the best ways is through branded merchandise.
Branded merchandise is a collection of products that feature business's logo, which owner can 
sell to increase customer loyalty. Loyal customers are very important for businesses because they 
provide a steady stream of income that business owners can always rely on. 
There are 
many different types of branded merchandise
 that establishment can offer, although 
not all of them will be the right fit for every business. Here are some of the most popular types of 
branded merchandise to give an idea of what kind of merch owner can offer at his establishment. 

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