Xxii республикалық студенттер мен жас ғалымдардың ғылыми конференция материалдары

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Сборник материалов конференции (продолжение)

Discounts for Guests
Buy One Get One Free
Limited Time Offers

Giveaways:

Owner can make his merchandise valuable by creating an exclusive contest. This
also helps create buzz and interest, and it's a great option when first introducing your new
product line. Giveaways are also very shareable on social media,
which helps grow online
presence and brand.

Discounts for Guests:
If the owner doesn't want to give away merch for free, there are other
discounts he can offer. For example, he can offer a 10% discount with the purchase of a t-shirt.
Offering discounts make customers feel like they're getting a deal, while owner still making a
profit.
Buy One Get One Free:
This is an excellent option for bars and nightclubs that offer branded
glasses. For example, owner can offer personalized mugs or beer glasses for a premium, and
include one free drink in the price. Offering a free drink along with the purchase makes it more
appealing to customers.
Limited Time Offers:
Offering merchandise for a limited amount of time increases the urgency
and gives customers less time to think it over, instead relying on impulse buys. Additionally,
because the merchandise won't be around forever, customers on the fence will be more likely to
take the plunge and make a purchase.

382
Offering branded merchandise can be a very valuable venture, and it can be an excellent way to
grow brand. But, owner should does careful research beforehand to ensure that there is enough
customer demand and interest in merchandise before making an investment. Additionally, once
owner created his products, owner can
help boost sales
by implementing giveaways, discounts,
and other marketing tactics [5].
References:
1.
What
is
merchandising?
Definintion
ans
meaning.
7
Apr.
2020

2.

Carol
Huici
“Visual
Merchandising
applied
to
restaurants”.
16.11.2018

3.
Chiasson, Diane "Foodservice and Restaurant Merchandising 101." Foodservice and
Restaurant
Merchandising
101.
19
Jul.
2012
EzineArticles.com.
7
Apr.
2020

4.
Kangan Institute. For students. “The importance of visual merchandising” 7 Apr. 2020

5.Richard Traylor “Pros and Cons of Selling Restaurant Merchandise” 7 Apr. 2020
merchandise.html>

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