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Use of digital and social network marketing in formation of new brands and services
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| Use of digital and social network marketing in formation of new brands and services
Shadieva Gulnora Mardiyevna, Ph.D., professor; Ergashev Shohruh Turdiali ogly, student Tashkent State Transport University (Uzbekistan) The article discusses the use of digital and social media marketing, which is now widely popular, and discusses their benefits and harms. Keywords: marketing, targetologist, marketer, statistics, brand, maximum, minimum. T he 21st century is an era of modern, digital technology and tech- nology. That’s why no one can imagine their life today without the Internet and various gadgets. It is known that the Internet, which we all use today without any difficulties or restrictions, was first cre- ated in the United States for a completely different purpose, that is, in 1969, and the Internet, called ARPANET, was created for military purposes [5]. Over the years, this has come to be perceived as a con- venience network for all, and it really was. And in 1991, the well- known protocol www-World Wide Web was created in the European physics laboratory CERN. The Internet came to Uzbekistan in 1992. The Uz domain was es- tablished on April 29, 1995 [6]. Today, the Internet is used endlessly for all sorts of purposes. Just as there are two sides to the coin, there are pros and cons to the Internet. It is up to each individual to de- cide which approach to take. To date, there has been an endless debate among people and professionals about the pros and cons of the in- ternet and whether or not society needs it. Some argue that it is neces- sary for our lives and society, while others argue that it is more harmful than beneficial and not necessary at all. But we still use the Internet. People of all ages use the Internet for a variety of purposes. For example, young children use different games to view different an- imated information, while adolescents use it for more interac- tion, different entertainment purposes, and when they are over 20, they use it. It would be wrong to say that the program will focus on learning, setting goals, looking for different motivational materials. From the age of 30, people use the Internet more for commercial purposes. To date, the Internet has become the most convenient and popular system for branding new products and services. Previously, it was convenient and popular to provide information about dif- ferent brands of products or services, mainly through systems such as television, radio, newspapers, but now the most popular system is the Internet and social networks (Telegram, Instagram, Facebook, Twitter, Vkontakte, WhatsApp, You Tube) marketing. All of this can be collectively called digital marketing. |