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moluch 342 ch2
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# 52 (342) . December 2020 145 Philology, Linguistics case with all good trends — we are looking to Princess Diana as the instigator [Glamour, 2020]. — Phrases with colloquial syntax. Due to the unity of all the above-mentioned emotive linguistic means, the publicistic text retains all its specific features of the vo- cabulary, but at the same time maintains the desired gender of text emotivity. Emotiveness in a publicistic text appears as a text-forming factor. The emotive content of a journalistic text is formed because of the superposition of emotions of the background and tonal levels. At the same time, the specificity of journalistic texts consists in the pos- sibility of the formation of a general emotive content by emotions of even one level. The emotive coloring of a journalistic text is charac- terized by the density of the emotive fabric of the texts and the pecu- liarities of the distribution of emotive fragments over the composi- tional parts of the text. Emotiveness, as a linguistic correlate of the psychological cate- gory of emotionality, is an integral property of a publicistic text. The emotive specificity of texts can be determined through the ratio of the emotive background, emotive tonality and emotive coloring and is regulated by functional and style norms. Thematic and genre features of women’s journalistic publications are realized largely using emotive lexemes. Highlighted male images reflect the characteristic features of a modern man as a woman un- derstands him. Women’s magazines strive to evoke only positive emotions, so male characters are predominantly positive. The image of a modern woman is distinguished by a constant search for happi- ness, personal pleasure, and constant self-improvement. Women’s magazines reflect changes in people’s outlook, tastes, and preferences, but gender stereotypes persist. When creating both female and male images, emotive and emotional-evaluative lexemes are widely used, expressing mainly positive emotions and attitudes. Thus, I would like to note that emotions can be expressed not only in personal communication between people, but also are repre- sented by emotive lexemes, the correct use of which can greatly affect the emotional sphere of a person. Литература: 1. Жукова А. В. Женская пресса как фактор социализации личности: Дис.. канд. филол. наук. СПб.: — 1999. 2. Шаховский В. И. Категоризация эмоций в лексико-семантической системе языка. Воронеж, 2012. 3. Glamour «The 13 types of self-isolation wardrobe as told by Princess Diana’s most iconic off — duty looks». — URL: https://www. glamourmagazine.co.uk/gallery/princess-diana-fashion-casual-athleisure [дата обращения 11.12.2020]. 4. Glamour «17 calming beauty products that’ll help you relax if you’re feeling overwhelmed right now». — URL: https://www.glam- ourmagazine.co.uk/gallery/comforting-beauty-buys [дата обращения 12.12.2020]. 5. Пленкина Е. А. Элитарный женский журнал: типологические и профильные особенности 2010. — URL: www.mediascope. ru [дата обращения 10.12.2020]. 6. Рогинская О. Глянцевое «Я»: женские журналы и кризис автобиографизма // Критическая масса. 2004. № 1. С. 93–97. — URL: http://www.vvsu.ru [дата обращения 09.12.2020]. |