THE RELATIONSHIP OF SOCIAL AND COGNITIVE ASPECTS OF BUSINESS DISCOURSE STUDY
Babatayeva K. K. - master's degree graduate student of Kazakh Teachers Training University, Almaty, kymbat_babatayeva@yahoo.com
This article is devoted to the study of the relationship of social and cognitive aspects of the business discourse.
According to most scientists, the discourse of social groups and individuals interaction should be studied in the context
of socio-cognitive structures and culture, including values and attitudes of society. The main goal of the cognitive
theory of pragmatics is the desire to explain the conditions of success of the speech act, based on the study of the
relationship between the situational context of verbal communication and cognitive systems communicants. For this
reason, discourse, as social - cognitive action reflects the state of society and culture, being and thinking, social and
individual in written and oral forms of business discourse. Therefore, both cultural and social parameters, ultimately,
have an impact on speech activity by a cognitive system of business communicant, model cultural values in different
language communities and form a conceptual image of the world inherent in each language community.
