В. А. Шляхова, О. Н. Герасина, Ю. А. Герасина английский язык для экономистов english for economists

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Шляхова В.А. Английский язык для экономистов

ORAL PRACTICE Упражнение 13.

Упражнение 12. Прочтите и переведите текст без словаря.
Corporation. A corporation is a more formal way of organiza-
tion. It is established for the purpose of making profit and operated
by managers. Corporation involves registration with a state depart-
ment of commerce. There are some advantages, such as being able
to attract financial resources, and attract talented specialists and
managers due to high salaries. In general, this form is economically
better for business when its profit reaches a great sum of money.
Management functions are planning, organizing, directing,
controlling, staffing and innovating. It should be noted that suc-
cessful management is based on three basic elements: leadership,
motivation and communication.
To operate a successful business one should have management
skills because effective management is the key to business success.
Marketing is performance of business activities connected
with the flow of goods and services from producers to consumers.
Marketing includes the following operations: transporting, storing,
pricing and selling goods. The most important thing in marketing is
finding out who the customers are and what they want. Marketing is
the process of having the right product at the right time in the right
place, the process that brings benefit to customers and vendors.

79
ORAL PRACTICE
Упражнение 13. Прочтите диалог.
Dialogue
Two friends are discussing the problems of marketing.
Steeve: Can you explain me what the term «marketing»
means?
Gleb: Sure. It is the performance of business activities
connected with the flow of goods from producers to customers.
Steeve: And what operations does marketing include?
Gleb: Don’t you know? It includes transporting, storing, pricing
and, at last, selling goods. You should know the golden rule of
marketing that brings mutual benefits to customers and vendors.

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