THE FORMATION OF THE CULTURAL CODE OF THE NATION, THE

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THE FORMATION OF THE CULTURAL CODE OF THE NATION, THE 
IMPORTANCE OF TOYS IN THE FORMATION OF PERSONALITY 
Ким А., Билтекенова Г.Б 
Кызылординский государственный университет имени Коркыт Ата 
The cultural code of the nation helps to understand its behavioral reactions, determines 
the people's psychology. The national code is our national identity, a feature of our culture. For 
example, Japanese culture for the whole world has become a cult; everyone knows kimono 
clothing, wrestling, Japanese tea drinking, and behavior. 
Formation of personality through toys as the cultural code of the nation 
The novelty of the study: a toy is an instrument for raising a child. And it must 
correspond to the culture of the people. For example, the image of Barbie and the image of the 
Kazakh girl differ significantly from each other. Although, these toys are so long in our markets 
that our girls are becoming like these Barbie's. And now the new trend is the dolls of Monster 
High, you know what awaits us in a few years, what the future generation will look like. I think 
it's time to reflect on the future generation. 3D puzzles have a large number of analogues of 
world architecture, it's wonderful that children learn from them and know the world architecture. 
It will be much more interesting for a child to collect a building he knows. At the same time he 
will know the parameters of the structure, its history and if given the right direction, then after 
the assembly it will be proud that, he did, will love this toy, accordingly love its city, its 
president.
Kazakhs always had their own characteristics. For example, only Kazakhs know how to 
distribute meat in accordance with the status of kinship. This is our tradition. Making koumiss: 
how it is served, and the clothes of the Kazakhs, farewells to the bride or meeting the bride in the 
groom's house is also a beautiful cult. These are the features of our culture, which are in no way 
inferior to either the Japanese or other peoples of the world. 
After the famine of the 30th, the spirit of the Kazakhs was broken, the color of the nation 
was destroyed, and before that the entire national elite was eliminated. This cultural code was 
broken. Therefore, we reap the worst fruits of genocide, ethnocide, combined. The latest 
information about the famine is just beginning to reveal the full scale, the entire volume of the 
tragedy, when the Kazakhs lost almost 80 percent of their numbers. A person who is hungry for 
one day, you cannot ask for advice for more than one year. When a person is starving, he loses 
his mind. We are the people who once lost their reason, having lost their code; we are just 
starting to rebuild ourselves. 
The leaders of the "Alash" party understood that the people should not be deprived of 
property. The presence of one ram was also a motivation for the development of the economy. 
And the Bolsheviks deprived the man of this opportunity, deprived of the right to property. For 
the first time years of independence, the President of Kazakhstan said that the most important 
guarantee of the development of society is the guarantee of private property, says the director of 
the scientific research institute "Alash" Zhusip Sultanhan Akkuuly. 
Cultural code-content, properties, signs, features; the specificity of the code of each 
nation was and is always. It's another matter whether it was sounded on such a scale as today, at 
such a high level as in the text of the President's Address to his people. The code of the nation is 
the interior of this nation, this is the key that you open, and you enter the soul, into history, into 
life, into the heart of this people. 
The code of the nation, we mean the social psychological state, the cultural inner content 
of this nation, which is expressed primarily by its language. And to access this cultural code of 
the nation - you need to have the keys to get on this cultural code of the nation and enjoy its 
property. And the key to discover the code of the nation, above all: is in national education. The 
second way to get the key to the nation code is knowledge, both general and professional. 

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And the third key to the nation code is culture. In this sense, you can imagine the 
content, all the power, all the depth, all not just specificity - the elegance of our people. I admire 
the code of the nation of the Kazakhs, not everyone is lucky to find this key, to this cultural code. 
Thus, the key to the cultural code, to the heart of the people lies through the language, 
upbringing and culture of this nation and these needs to be developed from infancy. The 
development and production of domestic 3D puzzles is to shape the children's love for their 
homeland, their culture, to bring up a forgotten feeling of patriotism. On the personal level, 
patriotism is the most important stable characteristic of a person, expressed in his worldview, 
moral ideals, norms of behavior, which must be educated from early childhood. 
The cultural code of the nation in toys: first experience In Kazakhstan, there is 
practically no own production of goods for children. The import level is 98 percent. There are 
some clothes, some shoes. Toys are practically not manufactured. It was not today or even 
yesterday. If you are a parent, you probably noticed that, in our market, there is no domestic 
children's products, although sales are on average $ 1.5 billion and grow on average by 15-20%. 
And only 2% of the market covers domestic products - it's a bit of children's clothes, shoes and 
20% of these 2% for the share of toy products (Ball-ball and several small enterprises that make 
plastic machines). The market is jammed with export, half of which are smuggled goods. Many 
goods do not meet sanitary standards and are not educational. 
A toy is an instrument for raising a child. And it must correspond to the culture of the 
people. For example, the image of Barby and the image of the Kazakh girl differ significantly 
from each other. Although, these toys are so long in our markets that our girls are becoming like 
these Barbies. And now the new trend is the dolls of Monster High, you know what awaits us in 
a few years, what the future generation will look like! I think it's time to think about the future 
generation! There are many toys on the market that bear a negative impact on the upbringing and 
psychology of the child. 
The concept of "national revival" implies the improvement of national self- awareness. 
"It has two sides: First, it is necessary to expand the borders of national self-consciousness, 
secondly, while preserving the national essence, to change some of its manifestations," wrote the 
head of state. "Life has shown that this is a fundamentally wrong approach, in fact, every region, 
every state forms its own model of development", the President believes. 
The toy is the constant companion of the child from the first days of birth. She specially 
creates an adult in educational purposes, to prepare the baby for entry into public relations. The 
toy stands for the child as an object of fun, entertainment, joy, and at the same time it is the most 
important means of mental development. All his life a person learns something, drawing new 
knowledge from the outside world. Adult people realize the importance of education, but little 
children are not yet. Therefore, they learn the world through the game. Do not underestimate the 
role of toys in this process, because through them children make an analysis of events, develop 
logically, separate objects from others and so on. 
In the childhood of boys usually there are cars, robots, various designers. These toys 
develop not only logic, but also indicate the ability of your baby. Do not scold children for 
dismantling and collecting toys. So they learn about modeling, design or construction. 
National traditions, our language and music, literature, customs, in a word, the national 
spirit must remain with us forever. Abai's wisdom, Auezov's enlightenment, Jambyl's poems, 
Kurmangazy kui, legends of ancestors that have survived through the ages are only one part of 
our spiritual culture, the head of state wrote. Of course, the president was right to know the 
history of his native land and to be proud of him in his message to Ruhani Zhangyru. 
On the wound of toys we see that there are no toys that would give children a national 
upbringing there are no doll toys in national dresses or in the place of this we see the dolls of 
Monster High or Barbie who have nothing to do with the image of a Kazakh girl or dzhigits on 
horses matching the spirit Kazakh. 
A lot of 3D puzzles of world architecture, of course, it's good that children know the 
world architecture, well, it would be nice to saturate the market with our modern and historical 

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architecture to educate and develop children through their culture. MarkArt Company decided to 
fill this niche and develop a series of 3 puzzles of modern architecture in Kazakhstan. During 
independence, a new capital has appeared in Kazakhstan, with beautiful modern architectural 
structures that delight the eye. And we decided to develop puzzles for our architectural art. 
Firstly, we developed the 3D puzzle of Akorda from the series "Modern architecture of 
Kazakhstan", then we want to launch the series "History of the Kazakhstani steppes". Few 
people know that in Kazakhstan in the VIII century in the city of Otyrar there was a central 
sewerage, there were first analogues of toilet bowls and baths. Many things are proved by 
archaeological finds, which makes our history interesting and what the Kazakh people could be 
proud of. We were deprived of our history for many years. 
In the puzzles of the series "History of the Kazakh Steppes" children will be able to see 
the historical buildings of Turkestan - the mausoleum of Khoja Ahmet Yasavi, Karakhan in 
Taraz, will be able to build old cities in 3d puzzles and learn the history through these toys and 
develop their spatial thinking through the history of their people. 
The upbringing of the cultural code in the child is the upbringing of the patriotism of the 
future generation. Patriotism is a love for the Motherland, loyalty to its people, the desire to 
serve its interests and readiness, to protect it. On a personal level, patriotism appears as the most 
important stable characteristic of a person, expressed in his worldview, moral ideals, norms of 
behavior. Patriotism is the moral basis for the viability of the state and acts as an important 
internal mobilizing resource for the development of society, an active citizenship of the 
individual, readiness to serve his People. A person who knows his history, honors his language 
and traditions is bound to become a patriot of his homeland, so national toys are important for 
the formation of the personality of children for the upbringing of a decent generation of the state. 
Kamagan Zhumakasova, the head of the culture and development fund "Ulagat" confirms: "The 
cultural code of the nation consists of three keys: language, national education and culture of the 
people. In this sense, one can imagine the content, all the power, all the depth, all the specifics, 
and the elegance of our people!" Anyone who finds these three keys will admire the code of the 
nation of the Kazakhs, not everyone is lucky to find the key to this cultural code! 
References: 
1. 
https://ш.wikipedia.org/wiki/Культурный код 
2. 
https://ok.ru/krgkz/topic/67059755278411 
3. 
https://www.altyn-orda.kz/materialnaya-kultura-kazahov-v-hv-xviii-vekah/ 
4. 
https://lektsii.org/3-12640.html 
5. 
https://infourok.ru/ 

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