28
In the original setting, [17] was a request to be given a beverage of
a particular brand. In the new setting, [17a] seems to be pointless: research
grants are awarded only after extensive preparation and certainly can’t
be gotten while casually walking across a room. The discrepancy is
resolvable via one’s knowledge of the originally presented text and its
intention, while the unexpectedness of the new version renders it informative
and interesting. This interest effect offsets the lack of immediate
situational relevance and the nonserious intention of the new text
presenter.
We have now glanced at all seven standards of textuality: cohesion,
coherence, intentionality, acceptability, informativity, situationality, and
intertextuality. These standards function as constitutive principles of
textual communication: they define and create the form of behaviour
identifiable as textual communicating, and if they are defied, that form
of behaviour will break down.
Достарыңызбен бөлісу: